You know sometimes there seems to be waves of people experiencing the same thing in your life all at the one time?

 

In the last few weeks I’ve had family, friends and clients all experiencing the repercussions of pushing too hard, for too long, without acknowledging the flashing lights warning them of an approaching dead end.

 

When you’ve got piles on your plate, and you put your head down and charge on through it’s amazing how much you can get done. But there comes a point where the constant charge becomes unsustainable; and if you’re not paying attention when your body starts to let you know you can very easily fall head-first over the edge into burn out.

 

Back in my corporate life, without even realising it, I was drowning in the corporate cult of ‘busy’ – always working, always more to do...

 

You know that panicy, slightly sick feeling you get when you’re teetering on the edge of overwhelm? It may creep in like a fog as you look through your emails, or roll over you with a sudden sense of dread when you think about everything on your ‘to-do’ list.

 

It often comes with a sense of 'not knowing where to start', of the job being too big to see a single, manageable foothold to give you that first leg up.

 

Sitting at my desk yesterday I could feel that energy of overwhelm starting to bubble up.

 

My desk was a mess,

my inbox was out of control with work email,

private email,

newsletters,

subscriptions;

 

I had unreturned Facebook messages and text messages.

My Skype was blinking at a million miles an hour.

 

My to-do list covered two pages in my notebook, the scale of what I ‘needed to achieve’...

 

Whether you’re just launching your new brand, or you’ve been in your groove for a while and you’re looking to hit a new high note in reach and awareness, getting started on social media can be a really daunting thing. Putting yourself out there and opening your brand (yourself) up to the world is a big scary leap. What do you say? What sort of pics do you post? How do you get people engaging with your content?

 

Often the best way to get started is just to start. Taking a ‘test and learn’ approach in the first few months will give you the opportunity to find out what works for your audience, what people want to hear and see, and what really gets them liking, sharing and commenting.

 

If you’re feeling really stuck, here are a few of my secrets to killer content to help you take that first soc...

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