The way you talk about your business MATTERS. The way you describe it in casual conversation is important. Because the way you THINK about what you do shapes and creates your reality.
A beautiful friend and client of mine designed this image - it’s actually a gif and very very cleverly morphs one word I to the other.
Not only is it some super snazzy animation work (you can check out more from Soph over HERE) but it’s also a really incredible encapsulation of the way so so
The relationships you build with journalists and members of the media can be invaluable to your business growth and success. Being in a position where the coverage opportunities come to you, where journalists are reaching out asking for your comment, your perspective on stories that are relevant to you and your business is kinda living the dream, right? But it can feel like a distant dream, and nothing like reality when you’re first considering media engagement for your busin
Set yourself up for an incredible 2018 with these simple tips, tools and practices. 1 – Celebrate the year that was Before you shift gears and dive head-first into the New Year it’s really important to give yourself some closure from 2017. Last year was epic – just looking at world events it was a huge one, but it seems to have been a biggie on a personal and professional level for a lot of the women I work with also. Take the time to reflect on all that happened, all you did
The #1 question that seems to burn in people’s minds when it comes to PR is, ‘what makes something PR worthy?’. For something to be ‘PR worthy’ it has to have news value and news value is determined by relevance and impact for the audience. The audience I’m referring to here is the audience of the media outlet you’re targeting. Now, for your PR outreach to have any purpose or to deliver results, the audience for your target media outlet needs to include people who fall into y
You know how busy your inbox is? Aaaalllll those emails that you scroll through, probably deleting most of them without even opening them up? That's what you're sending your pitch into - a whirling vortex of constant emails flowing into your target journo's inbox, so your subject line NEEDS TO BE KILLER! You've got to grab that journos attention in a micro-second, stop them scrolling and make them want to know more. We talk about clickbait in online advertising and direct mar