Authenticity is probably the number 1 buzz word I hear as a communicator and brand strategist.
Now I LOVE authenticity. I am on the authenticity bandwagon. But what does it actually mean to communicate with authenticity and why is it so important for your brand?
The short version is that authenticity is about being open, honest and real.
The real crux is being true to yourself and true to your values (personally and as a brand) and coming with that in mind whenever you reach out to your audience.
I was speaking with a client recently and she was talking about the pressure she feels on social media to conform to this perfect, healthy, yogi, wellbeing coach ideal that so many of the people and brands within her industry perpetuate through their social media profiles.
Lately I've been getting a whole lotta comparisonitis - that nasty condition that likes to compare and contrast everything everyone else is doing with where you are.
Social media is the most amazing trigger for comparisonitis - you get to see the highest of the highs that everyone else is achieving, the beautifully filtered pics of big wins, lux' lifestyles, champagne and business class.
Aaaannd then you look around at the piles of laundry all over your kitchen table, the baby food splattered across the side of the bench that you hadn't noticed before (and god knows how long it’s been there), the huge list of things you really want to be working on but haven't been able to touch for days because you've got a day job/ a bubba/ business admin that needs attention/ a family to look after/ healt...
Authenticity is really at the heart of what it means to communicate in a conscious way - so as you can imagine, it's fairly close to my heart :) And that's why I thought it would be the perfect topic to chat about in my first video blog! WOO HOO!
Authenticity is an essential ingredient in any conscious communications soufflé – it’s basically your binding agent that holds all your other ingredients together and makes sure the magic happens.
Authenticity in communication is all about being open, honest and real in what you say and do in any interaction with your audience. It’s about knowing your values, as a brand or an individual, and making sure that your words and actions align with those.
In the crazy, wonderful place called social-media-land authenticity can feel challenging.