The way you talk about your business MATTERS. The way you describe it in casual conversation is important. Because the way you THINK about what you do shapes and creates your reality.
A beautiful friend and client of mine designed this image - it’s actually a gif and very very cleverly morphs one word I to the other.
Not only is it some super snazzy animation work (you can check out more from Soph over HERE) but it’s also a really incredible encapsulation of the way so so many of the women I work with feel.
Tall poppy syndrome has got us all down playing our skills, our goals and our game.
Now, you might think that there’s nothing wrong with a little bit of modesty, and you know, generally I would say I agree. HOWEVER - there is a difference between modesty and an inability to positive...
The relationships you build with journalists and members of the media can be invaluable to your business growth and success.
Being in a position where the coverage opportunities come to you, where journalists are reaching out asking for your comment, your perspective on stories that are relevant to you and your business is kinda living the dream, right?
But it can feel like a distant dream, and nothing like reality when you’re first considering media engagement for your business.
As a solopreneur, with all the hats that you wear, something that feels overwhelming and more than a little intimidating is so easy to push to the bottom of the ‘to-do’ list, right?
BUT! Starting to build your media relationships doesn’t have to be scary. Here are 3 straightforward steps to help you find your media mo...
Are we heart-centred entrepreneurs missing the biz basics?
I was on a group coaching call yesterday, and I was talking about the fact that I’m currently coming off the back of the biggest launch I’ve ever done within my business, and the first one I’ve done as a working mumma.
To be honest this launch was harder than I anticipated.
I LOVE my business. I feel so incredibly privileged to be able to do this work and to work for myself. And I have the tendency to get very caught up in what I’m doing…
No, I’m actually going to stop myself right there, because that’s the bland, fluffy, inauthentic, crap way of saying I have work-a-holic tendencies, a bit of a perfectionist streak and incredibly high expectations of myself in terms of what I want to achieve and where I want to be.
Authenticity is probably the number 1 buzz word I hear as a communicator and brand strategist.
Now I LOVE authenticity. I am on the authenticity bandwagon. But what does it actually mean to communicate with authenticity and why is it so important for your brand?
The short version is that authenticity is about being open, honest and real.
The real crux is being true to yourself and true to your values (personally and as a brand) and coming with that in mind whenever you reach out to your audience.
I was speaking with a client recently and she was talking about the pressure she feels on social media to conform to this perfect, healthy, yogi, wellbeing coach ideal that so many of the people and brands within her industry perpetuate through their social media profiles.