PR can sound a bit intimidating if it’s completely new to you, and often just knowing where to start can be the biggest barrier to getting yourself moving.
So, to help you take that first step, here are my three, quick and super easy to implement tips to kick-starting some PR in your biz.
1 – What do I talk about?
The question of whether or not you have anything ‘PR-worthy’ to talk about is a common one. Let me start by reassuring you that you ABSOLUTELY do. There is PR gold in your business, it’s just a case of uncovering it and the best place to start that is with your ideal client/customer.
That might sound a bit strange – why wouldn’t you start within your business? Surely that’s where the opportunities come from, right?
The answer is ‘yes and…’ Yes the PR-worthy content opportunities will...
Are we heart-centred entrepreneurs missing the biz basics?
I was on a group coaching call yesterday, and I was talking about the fact that I’m currently coming off the back of the biggest launch I’ve ever done within my business, and the first one I’ve done as a working mumma.
To be honest this launch was harder than I anticipated.
I LOVE my business. I feel so incredibly privileged to be able to do this work and to work for myself. And I have the tendency to get very caught up in what I’m doing…
No, I’m actually going to stop myself right there, because that’s the bland, fluffy, inauthentic, crap way of saying I have work-a-holic tendencies, a bit of a perfectionist streak and incredibly high expectations of myself in terms of what I want to achieve and where I want to be.
Authenticity is probably the number 1 buzz word I hear as a communicator and brand strategist.
Now I LOVE authenticity. I am on the authenticity bandwagon. But what does it actually mean to communicate with authenticity and why is it so important for your brand?
The short version is that authenticity is about being open, honest and real.
The real crux is being true to yourself and true to your values (personally and as a brand) and coming with that in mind whenever you reach out to your audience.
I was speaking with a client recently and she was talking about the pressure she feels on social media to conform to this perfect, healthy, yogi, wellbeing coach ideal that so many of the people and brands within her industry perpetuate through their social media profiles.
When I first had my little munchkin and I was in the process of attempting to find some sense of equilibrium in this slightly insane brave new world, the beautiful nurse we were seeing gave me some amazing, oh-so-sensible advice. And it was the kind of insight that is actually super relevant to so many parts of adulting, including this entrepreneurial journey, as well as the parenting one.
To tell you the truth I was pretty shocked by the incredible intensity of just how much I love this tiny human being (I knew it would be love, but I had NO idea it would be such a full-body, visceral kind of experience), as well as dealing with very little sleep and the anxiety that comes with suddenly being completely responsible for the survival of another person.