Authenticity is probably the number 1 buzz word I hear as a communicator and brand strategist.
Now I LOVE authenticity. I am on the authenticity bandwagon. But what does it actually mean to communicate with authenticity and why is it so important for your brand?
The short version is that authenticity is about being open, honest and real.
The real crux is being true to yourself and true to your values (personally and as a brand) and coming with that in mind whenever you reach out to your audience.
I was speaking with a client recently and she was talking about the pressure she feels on social media to conform to this perfect, healthy, yogi, wellbeing coach ideal that so many of the people and brands within her industry perpetuate through their social media profiles.
Do you consider yourself a bit of a newby to the marketing game? Feel like you’re fumbling in the dark when it comes to promoting your brand, event or product? It’s really easy to let overwhelm stomp on in and rule the roost when you’re first dipping your toe in the communications pond, but you actually have a secret weapon up your sleeve, even if you don’t know it yet.
Can I let you in on a little secret? YOU are actually your biggest asset when it comes to marketing.
Yep, that’s right, you heard me.
You are your own marketing trump card, and here’s why – your story, your journey, your personality, quirks and your reason for doing what you do are all uniquely, distinctly, individually yours.
No one else, now, or ever in the history of this big wide world, has what you have to offer. No on...
Whether you’re just launching your new brand, or you’ve been in your groove for a while and you’re looking to hit a new high note in reach and awareness, getting started on social media can be a really daunting thing. Putting yourself out there and opening your brand (yourself) up to the world is a big scary leap. What do you say? What sort of pics do you post? How do you get people engaging with your content?
Often the best way to get started is just to start. Taking a ‘test and learn’ approach in the first few months will give you the opportunity to find out what works for your audience, what people want to hear and see, and what really gets them liking, sharing and commenting.
If you’re feeling really stuck, here are a few of my secrets to killer content to help you take that first soc...